COLOR LOVE | SHADES OF BLUE and Purple.

A quick dive into how color choices shape brand perception and readability on the web.

Color is one of the strongest tools a designer has. In this post, we explore how shades of blue and purple can be used to build trust, convey creativity, and guide the reader's eye across a page.

We also look at contrast ratios, accessible palettes, and practical tips for picking a palette that works across light and dark themes.